About Max The idea of Max came from a discussion about the fact that advice from friends is invaluable and we didn't know how people managed without it. We thought that it would be fantastic to have a place where anyone could go for friendly, helpful but expert 'mates advice' and to provide a community where people can share advice and tips. We know there are plenty of places on the web where people can look for advice but it tends to be pretty cold, indirect and difficult to find. The idea of Max is to be friendly, helpful, a single place to look, that is interactive and provides as little, or as much advice as needed. We also want to provide a community environment where our members can share their experiences and advice. The objective of Max is to help people 'Max' their lives by unleashing their own true potential. So often, people focus on changing themselves and looking to 'when'. We want people to enjoy now and appreciate them selves for what they are right at this moment. We aim for max to be a really helpful place to go that can help motivate, advise and provide appropriate expertise for your problems. We plan to provide a number of max sites on different topics but decided to start with maxmyprofile as we have been helping friends write their dating profiles for a number of years with great success, including one marriage so far! As an experienced marketer with many years experience in industry one of our founders found that using advanced market research techniques was helping them understand themselves and their requirements better. Then using simple marketing skills to help them create a profile that marketed them had the desired effect. When friends started introducing other friends for the help then we decided it was time to create the max effect for a wider audience! We hope you find maxmyprofile useful and as we introduce other sites into the maxmylife catalogue that you will enjoy using them. We would appreciate your comments and feedback on this site and love to hear your dating news so please  email us. If you have any concerns or complaints then we want to hear from you so email us directly. About the Company: Montrose Edwards Limited was founded in 2005 as marketing consultancy. We added the Max brand at the end of 2005 with the aim of providing help and support to individuals and maxmyprofile.com is the first site aimed at this. Montrose Edwards is a limited company registered in the United Kingdom Company number: 5326755. Vat Registration Number: 854 7622 02